Benny Loves Books

Benny Loves Books is a social mission brand to address early literacy and
kindergarten readiness. The program was developed to provide an economical and easy to replicate program to excite children about early literacy and make sure they are prepared for kindergarten. Benny is a happy dog mascot that loves books. The brand offers a number of resources and a website (in progress) that will include videos that can be used at home or in the classroom. A key component of the brand is an economical and reusable take home learning resource that reinforces alphabet recognition prior to kindergarten.